Lucid's Bold Strategy: Why a $20K EV Isn’t in the Plans

Image Credit: Lucid Motors

Lucid confirms it won’t enter the $20,000 EV market, with CEO Peter Rawlinson declaring, "That market sucks."

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Lucid achieved its third straight quarter of record growth, delivering 1,944 Air models in Q3 2023—a 33% year-over-year increase.

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Outselling Rivals

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Lucid Air sales surged past Tesla Model S in Q3, with Tesla sales dropping 47% to 1,669 units.

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Lucid’s Air remains the only EV with over 500 miles of range—“no competitor within 100 miles,” Rawlinson boasts.

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“We’re not here for lame efforts,” says Rawlinson. Lucid is all about redefining luxury in the EV world.

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While a $20K Lucid EV won’t happen, the company’s innovation could inspire others to target affordable markets.

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Lucid's Bold Strategy: Why a $20K EV Isn’t in the Plans

Lucid confirms it won’t enter the $20,000 EV market, with CEO Peter Rawlinson declaring, "That market sucks."

No $20K EV in Sight

Lucid achieved its third straight quarter of record growth, delivering 1,944 Air models in Q3 2023—a 33% year-over-year increase.

Record-Breaking Deliveries

Outselling Rivals

Lucid Air sales surged past Tesla Model S in Q3, with Tesla sales dropping 47% to 1,669 units.

Beating Tesla Model S

Lucid’s Air remains the only EV with over 500 miles of range—“no competitor within 100 miles,” Rawlinson boasts.

500-Mile EV Pioneer

“We’re not here for lame efforts,” says Rawlinson. Lucid is all about redefining luxury in the EV world.

A Luxury-Focused Mission

While a $20K Lucid EV won’t happen, the company’s innovation could inspire others to target affordable markets.

Future of EVs